The big 6
Coop and Migros
are the largest supermarket chains in Switzerland. Both are cooperatives and mutually respect their business interests. Migros was founded by philanthropist and entrepreneur Gottlieb Duttweiler in the 1920s, and Coop's roots lie in the labour movement. Both chains offer many organic products - a reflection of the requirements of their customers. The chains differ from each other insofar as Migros sells many products under its own brand - a tradition based on the original business model - and you won't find alcohol or cigarettes anywhere on its shelves. Moreover, Migros has a cultural mission; one percent of its turnover (not its profit), is poured into its activities in the cultural sector.
Coop, on the other hand, carries both national and international brands.
Migros
Migros markets come in three sizes; one ‘M’ stands for the typical supermarket with a very limited non-food selection. ‘MM’ denotes a supermarket with an extended non-food selection and ‘MMM’ operates like a department store, offering Migros' whole product range.
Coop
Coop is graded similarly; the smallest stores are called ‘CL’ (Coop Laden), followed by ‘CC’ (Coop Centre) and ‘CSC’ (Coop Super Centre).
Aldi
Aldi, the German discount food chain, has managed to secure a foothold in Switzerland and now has more than 100 branches in Switzerland. Its arrival caused an uproar in the food supply sector.
Denner
Denner is a discount chain where you can also get a large selection of wine. The stores are usually located near Migros stores.
Lidl
Hot on the heels of Aldi is its German cousin, Lidl; the newest discount food chain in Switzerland.
Volg
This chain is mainly represented in the rural regions where Coop and Migros are not so prevalent - you will come across Volg shops in many villages and small towns.